SE's Cover Story
Just 12 years ago Eric Lee was going store to store on a bicycle in New York City. He sold sex toys to adult shops, taking orders one day, heading back to Brooklyn to pack them, and delivering them the next.
Verna Meng, who started in business as a translator between U.S. and Chinese business owners, was introduced to a Chinese business owner who worked in pleasure products. Eric and Verna—now husband and wife—knew they had the skills to make inroads in the American market. And just like that, Blush Novelties was born.
“Our first few years were difficult,” Verna admits. “We stayed up countless nights to work with the vendors overseas. We devoted all our time and money to travel to tradeshows, connect with distributors, make cold calls and drive around ceaselessly to discover all the relevant stores.”
As the CEO, Verna established an extensive network and laid the foundation that catapulted Blush to where it is today. Not only has she expanded Blush’s global reach, but she works to continuously improve and transform the company.