SE's Cover Story
Sir Richard’s has experienced a slow, calculated growth as one of the top brands manufactured by Pipedream Products, and it’s just getting started. Sir Richard’s is once again pushing boundaries and consumer conceptions with a brand-new collection of upscale, male-focused products. The Sir Richard’s CONTROL collection premiered to accolades at the recent ANME show in July.
CONTROL was crafted to offer male consumers and their partners serious benefits. The newest element to this collection is the use of an entirely new type of silicone.
“Mega-Stretch Silicone is the first of its kind and is by far the stretchiest silicone available on the market,” says Pipedream’s Chief Design Officer, Kristian Broms.
“We wanted to create cock rings and erection-enhancing sleeves that would be super-stretchy, non-pinching, and provide extreme comfort, while simultaneously offering stability and strong performance. We discovered Mega-Stretch Silicone had a zero durometer, making it the stretchiest silicone in the world. We knew this was the perfect material for CONTROL.” (Editor’s note: durometer is used to measure hardness in a stretchy material. The higher the percentage, the less stretch.)
“CONTROL was crafted to offer male consumers and their partners serious benefits. The newest element to this collection is the use of an entirely new type of silicone.”
This advanced Mega-Stretch Silicone is the key component in the new CONTROL C-rings and erection enhancers. Its high-performing stretch allows for easier usage and comfort but, more importantly, it allows for uniform pressure when worn, which gives greater results to the wearer.
The newly introduced CONTROL collection also includes performance-designed vibrating C-rings featuring powerful rechargeable motors. All motors can be charged via USB cord, which makes them chargeable throughout the globe.
According to recent studies, including a study by the Boston University of Public Health, prostate massage helps in the prevention of prostate cancer, keeps the quality of semen healthy, and may help combat premature ejaculation.
As the sexual health benefits of intimate male pleasure continue to expand, Sir Richards is continuing its foray into sexual wellness by adding three prostate massagers to the CONTROL line—the Silicone P-Spot Massager, Dual Motor Silicone P-Spot Massager, and Ultimate Silicone P-Spot Massager. All feature progressive designs and curved shafts to specifically stimulate the prostate, as well as powerful motors to allow for the most pleasurable prostate massage available.
Sir Richard’s was strictly a condom company when initially acquired by Pipedream Products. With a strong creative brand and a good cause (condoms donated to match purchases), Sir Richard’s was successfully reaching a demographic of consumers that were looking for something better.
Sensing this was an untapped consumer segment, Pipedream went on to create male-centric products that shared the same cheeky vibe and upscale offerings. Naturally, intimate lotion/potion additions were a logical choice for consumers, thus the transition to Slick Dick’s Guy Grease, Better Than Spit Lubricants, and Soak N’ Stroke masturbation solutions. When these were incredibly well-received, consumers wanted more.
Sir Richard’s was then directed into the upscale pleasure product market with their ELEMENT collection, a carefully curated product range of intimate tools for men to enhance their sensory experiences. Consumers again responded favorably, savoring their pleasure optimization with these unique designs that allowed for a multitude of stimulating possibilities.
“Given all the requests we’ve received to keep providing more Sir Richard’s products specifically geared towards men, our team knew we had to develop the CONTROL collection.”- Broms
“We really upped Sir Richard’s game when we decided to develop a line of top-quality bondage gear,” says Broms. “COMMAND resonated with the upscale male consumer. Given all the requests we’ve received to keep providing more Sir Richard’s products specifically geared towards men, our team knew we had to develop the CONTROL collection.”
CONTROL seemed to be the organic progression of this ever-evolving male-specific brand. Every product in the collection offers measured results and intensified benefits. It matches the already established and well-loved personality of the brand and, if any previous Sir Richard’s collections are any indication, CONTROL will continue to persuade mainstream males to amplify their pleasure possibilities. Clean, modern packaging, combined with incredible technology and wellness benefits, makes CONTROL and the entire Sir Richard’s line a consistent bestseller.
For more information, visit pipedreamproducts.com.