Entrenue Signs Exclusive with ‘Eye of Love’ Pheromone Body Care

Written by Eileen. Posted in Press Releases

-2Entrenue has been named exclusive distributor of Eye of Love pheromone body care and is now shipping the brand’s new Love In the Sun line of sunscreen and after-sun lotion. Following the strong Valentine’s Day performance of Eye of Love’s Love On the Run pheromone collection, Entrenue is preparing for summer fun with Love In the Sun, which features an SPF 30 sunscreen and skin-soothing after-sun body lotion, both infused with pheromones designs to appeal, attract and entice.

Great for use at beach parties, pool parties, and flirty vacations, Love In the Sun products are intended to help users feel more confident and inviting while giving off a positive, friendly feeling – all with the hope of sparking attraction and an intimate connection.

“We’re pleased to welcome Eye of Love’s Love In the Sun collection to the Entrenue family and expand our catalog to include sunscreen for the very first time,” Entrenue CEOwner Joe Casella said. “Love In the Sun offers so much more than mere sun protection, which makes it a must-have for adult stores gearing up for Spring Break and the summer shopping season. Pheromone body care remains popular among customers looking for next-level products that catch attention, and there is nothing like Love In the Sun on the market today. Shoppers are always intrigued by pheromones and their reported effects, and combining that with sun protection and aftercare was a smart move for Eye of Love. This summer is going to be hotter than ever!”

Eye of Love’s products are made to give users a subtle boost in confidence and passion, taking advantage of the subconscious scent signals that pheromones are reported to trigger in others. Each item from Love In the Sun is available in scents made to attract and inspire a powerful response in men and women: Seduce and Flirt both feature the active pheromone Estratetraneol and are designed for those who wish to attract men, and Rebel and Fierce feature the active pheromone Androstenol and are designed for those who wish to attract women.

Love In The Sun sunscreen is a SPF 30 formula made in the USA using zinc titanium for water-resistance and, unlike many sunscreens, feels clean and light on the skin without a sticky residue. Eye of Love uses only the highest quality, natural ingredients in their products – from the high-end scents imported from France to the plant-based pheromones synthesized from wild yam root.

“The Love In The Sun collection is the perfect combination of luxe quality, self-care and full-on fun and we’re taking orders now,” Entrenue Senior Sales and Buyer Kim Maty said. “The products themselves are beautifully done and the concept is something fresh and new for store shelves. Pheromone skincare with a ‘fun in the sun’ approach gives our customers a new way to connect with shoppers as spring turns to summer and we are confident that this clever sunscreen and after-sun lotion will perform well.”

Love In The Sun products are beautifully packaged in 5-ounce tubes featuring design elements that indicate the each formulation: White tubes with gold ribbon bows for Estratetraneol formulas and black tubes with silver bowties for Androstenol formulas. The products come in assorted prepacks containing four of each scent and formula and shelf-talkers and testers are available upon request.

Entrenue also is shipping Eye Of Love’s new Love On the Run mini kits, which feature miniature the Love On the Run pheromone candles, a mini fragrance roll-on, and synthetic rose petals.

“Love On the Run mini kits were a huge hit over Valentine’s Day and make fabulous romantic gifts that are as fun as they are affordable,” Maty said.

To view Love In the Sun, Love On the Run, and the rest of Entrenue’s newest catalog, please log into your account at to start browsing!

To place an order, please call (800) 368-7268, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit


Annika Scherer Joins Diamond Products in Europe

Written by Eileen. Posted in Press Releases

unnamed15The Diamond Products team continues to grow as they welcome Annika Scherer as European Brand Ambassador. In her new role, Scherer will help to build and support the presence of all Diamond Products brands in the European region. This will include B2B and B2C strategy development and implementation for Pipedream Products, Jimmyjane, and Sir Richard’s, as well as retailer visits, events, and tradeshows.

Scherer brings over 10 years of adult brand experience, having previously worked at Fun Factory in Germany. She is a strategic thinker and dedicated team member with a comprehensive understanding of various strategic and managerial roles that streamline business. Her knowledge of international markets, as well as her education in International Studies of Global Management, will be key to her new role.

I am so happy to be adding Annika to our European team,” stated Raymond Houtenbos, Head of European Sales. “She has a strong network of international markets and the ability to recognize opportunities for growth. She is going to be a great addition to our European team and will continue to provide the best service and support for our customers.”

“Pipedream Products is a world leader with a full range to meet the retailer’s needs. From bread and butter products to premium lines with Jimmyjane and Sir Richard’s, I believe that Diamond Products has something for every retailer, which is just what drew me to work with them,” said Scherer on her new role.


WARM launches its first product at VIP events for Pleasure Chest NYC and Chicago

Written by Eileen. Posted in Press Releases

warm final logo1WARM, the 1st heat-based bedroom accessory, makes its much anticipated debut this week during exclusive WARM events held at select Pleasure Chest store locations. 

Made of certified vegan leather, WARM features a patent-pending warming system specifically designed to heat adult novelties in a range of sizes, shapes and materials to a custom temperature meant to ignite and intensify pleasurable moments. 
The VIP events will feature a hosted champagne bar, mini desserts and hot oil hand treatments to ensure guests warm up and enjoy the experience. In addition, Janine, the founder, muse and inspiration for WARM, will make an appearance at both locations to host product demos and offer special event pricing. So don’t get left out in the cold…come by the stores, mingle, be sexy and get WARM with us!
About WARM:
WARM was created from a real-life, loving relationship when co- founder, LJ, warmed up adult pleasure products for his lover and life-partner, Janine. This simple gesture elevated their intimate experience and prompted the couple to explore the idea of offering this concept as a viable enhancement product. With LJ’s engineering background and Janine’s luxury brand knowledge, WARM is ready to launch and poised to bring the heat to the sexual health and wellness industry.
PR Inquiries: 
This email address is being protected from spambots. You need JavaScript enabled to view it.  
Pleasure Chest - NYC 
Thursday, March 23rd 
Pleasure Chest - CHICAGO 
Saturday, March 25th 

Topco Expands International Presence with Sexpo South Africa Sponsorship

Written by Eileen. Posted in Press Releases

p9Topco has expanded its international presence with a showcase at this week’s Sexpo in Johannesburg, scheduled March 22-25, that includes free giveaways for all attendees. The partnership will support the region’s fast-growing interest in adult products while further establishing Topco and its acclaimed product lines as strong performers throughout the world’s evolving adult retail market.  

Sexpo attendees will take home goodie bags filled with free sex toys and accessories from the Topco brand and have the opportunity to see Topco’s best-selling products firsthand on the show floor.

“Sexpo South Africa has allowed Topco the opportunity to strengthen its presence below the equator and establish even stronger relationships among adult retailers in the region,” Topco COO Autumn O’Bryan said. “Sexpo has been a strong supporter of the Topco brand and it’s a pleasure to collaborate in ways that make quality products, education and entertainment accessible to the international masses. We look forward to a great show!”

Sexpo South Africa starts tomorrow and will take place over three adult fun-filled days at the Sandton Convention Center. Tickets can be purchased at

To learn more about Topco Sales’ products, marketing tools and product videos, please visit


Sunny Rodgers Certified as Clinical Sexologist

Written by Eileen. Posted in Press Releases

Since 2000, Sunny Rodgers has worked in the pleasure product industry, where she has helped thousands of people choose pleasure products and improve their sexual relationships. Now Rodgers has added another layer to her expertise and made it official, with a certification as a Certified Clinical Sexologist & Professional Sex Coach from SCU – Sex Coach University. With her new certification, Rodgers will be the official on-staff Sexual Health Expert for all of the Diamond Products family of brands- Pipedream Products, Jimmyjane, and Sir Richard’s.

Known amongst industry vets for her vivacious attitude, expertise and positive energy, Rodgers has established herself as a thought leader on the category. Rodgers received honorable mention for Storerotica magazine's Most Influential Women of 2017, was voted XBIZ’s 2016 “Community Figure of the Year,” is an Ambassador for the American Sexual Health Association, a member of the World Association of Sex Coaches, a Contributing Editor at, and has hosted a popular weekly show on Playboy Radio.

With her new certification Rodgers will focus on healthy sexuality in relation to intimate products and how she can educate people to enhance their intimate lives in a positive manner. Her education and work will focus on the adult products industry, niche categories of sexuality that have typically been left out of the limelight and current trends of the moment.

“When I started my training with the accredited Sex Coach University in April 2016, I found the curriculum to be much more intensive than I had imagined – every course gave me the opportunity to dive deep into a new sexological subject. Trust me, I learned something new every day and gained extensive information from beginning to end. My certification journey took me almost a year to complete and has really enhanced my knowledge and life in ways I never expected,” said Rodgers of the program.

To contact Sunny for expert guest appearances or sexual health training opportunities you can contact her at This email address is being protected from spambots. You need JavaScript enabled to view it. .Rodgers

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