Berman Innovations Introduces POP Lube

Written by Sara Carter. Posted in Press Releases

POPDildo POPLube SliquidAward-Winning Ejaculating Dildo Innovator Collaborates with Sliquid to Present Hybrid Lube Perfect for Use with POPDildo™!

Berman Innovations unveils its newest offering, the silicone hybrid POP Lube. A collaborative product with premier personal lubricant manufacturer Sliquid, POP Lube is formulated with a thinner consistency, created specifically for use with its groundbreaking, patented ejaculating dildo, POPDildo™ (


“I have been a longtime fan of the Sliquid team and their products, so it’s a real pleasure to have the opportunity to work with them,” says Berman Innovations President and Founder Stephanie Berman. “Since quality and safety are of the utmost importance to me and my product offerings, Sliquid was the perfect fit for this collaboration. I love what we have created, and think it will be an incredible and luxurious add-on to the POPDildo™ line!”  


“I first learned of POPDildo™ / The Semenette® a few years ago, when a close friend and her partner were trying to conceive,” says Sliquid Founder Dean Elliot. “Shortly after the birth of their adorable baby girl, a few other folks in my life were having babies of their own, due to using POPDildo™! Stephanie has created an incredible device – it’s so much more than a sex toy, it’s truly a ‘baby maker,’ and I’ve been impressed since Day One. When Stephanie reached out to co-brand with Sliquid, we jumped in without hesitation!”


The semen-like formulation of POP Lube starts with purified water and plant cellulose, and is blended with 12% pharmaceutical-grade silicone as well as creamy emollient esters, which results in a luxurious and creamy glide. POP Lube has the easy-to-clean-up characteristics of most water-based lubricants, with the added longevity of a silicone product. The added emollients help to create a soft, padded texture, which naturally moisturizes the user’s most delicate and intimate areas. POP Lube is always glycerine- and paraben-free, and is perfect for couples and for solo use. POP Lube is ideal both inside and outside the POPDildo™, and can be used with most other toys.

POP Lube is now available to the public for $14.99 for a 4.2oz bottle. To purchase, visit

Retailers interested in carrying POP Lube may contact Stephanie Berman at This email address is being protected from spambots. You need JavaScript enabled to view it. or Michelle Marcus at Sliquid, at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as Founder and President of Berman Innovations, Stephanie has extensive knowledge and understanding of the women’s reproductive health market. The company’s flagship product, The Semenette®, and its second iteration, POPDildo™, allow partners to mimic traditional intercourse, and re-create the ejaculation process in the privacy of their own home through its proprietary inner tubing and pump system – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. Berman herself is the first of many success stories for The Semenette®; she and her wife successfully used the product to conceive both their daughter and son.

The Semenette® experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, erectile dysfunction, and serodiscordant communities. Its follow-up, POPDildo™, quickly found a fan base in people excited by its potential for play, who recognize the technology sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has since skyrocketed to the top of the “wish list” for a wide variety of community members, including pegging enthusiasts, kinksters, and fetishists. POPDildo™ is available in Toffee, Cocoa, Slate, and Blackberry; the kit comes with three replaceable tubes, three tips, and one bulb. Refill kits (tubes and luer locks) and bulbs (regular size and large) are sold separately.

Recipient of’s Editor’s Choice Lightning Bolt Award for Emerging Technology, the 2017 AVN Award for Best Pleasure Product Manufacturer, and the 2016 NightMoves Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year. US media, including Cosmopolitan, Refinery29, Daily Dot, and Women’s Health, as well as dozens of international media outlets, have noted Berman’s impact on the pleasure product market, particularly leading the charge to mix sexual health and pleasure. Berman also appeared on a panel discussion on Huffington Post Live, to share the story behind The Semenette, as well as was profiled in several medical journals.

Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free. For more information, visit

About Berman Innovations: 

Berman Innovations is a woman-owned and operated LGBTQ-friendly company with a business model focused on form and function. An expert team of women drives the design, development, and creation of Berman Innovations’ product line, including its flagship product, The Semenette®. Berman Innovations understands both the adult industry and the family-planning market, tailoring its products with features its clients want and need. Berman Innovations has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery, so retailers always have available stock. Berman Innovations provides pleasure with outstanding customer service and products. For more information, visit and; the company may also be followed on Twitter at, on Facebook at, and on YouTube at

About Sliquid:

Sliquid began as an intimate lubricant company, created by founder Dean Elliott. Sliquid was born, first as an idea, then as a reality; as they say, necessity is the mother of all invention, and Dean’s wife was one of the many women who have sensitivities to glycerin and the other questionable ingredients commonly used in lubricants. “Formulated by sensitive women, for sensible women,” became a mantra for Sliquid, and the company vowed to always put the safety and comfort of their customers first, regardless of cost, and to never formulate with sugars or petrochemicals. Today, the company boasts a product line of over 60 items, all formulated vegan safe and female friendly. Always free of DEA, gluten, glycerine, glycerol, parabens, PEG, propylene glycol, sorbitol, & sulphates, Sliquid products are 100% Vegan Friendly. More than that – every product Sliquid formulates, whether personal lubricant, intimate moisturizer, or bath and body products, will always be created using the highest quality ingredients, chosen based on the latest available research. Sliquid makes the cleanest, safest, simplest intimate products you can find. Simple. Safe. Sexy - that’s Sliquid. For more information, visit

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Entrenue Named Exclusive Distributor of High-tech ‘Krush’ Kegel Exerciser by Lovelife

Written by Sara Carter. Posted in Press Releases

Lovelife Krush appEntrenue has signed an exclusive for the new Lovelife Krush, an app-enabled kegel exerciser featuring some of the best-reviewed sex toy technology to date. Created by Suki and Brian Dunham, the masterminds behind the OhMiBod brand of music-activated vibrators, Krush provides a truly customizable kegel fitness experience with real-time tracking and training routines.

Named one of Engadget’s “Best of CES” in 2016, Krush is an hourglass-shaped kegel exerciser equipped with a built-in sensor that measures pelvic floor muscle strength, as well as an internal motor for haptic training feedback and pleasure. Krush was designed for use with the Lovelife brand’s now-famous “TASL” app, which comes pre-programmed with a quick start guide, pelvic training courses, voice-guided training, and exercise activity drills. To incorporate a bit of fun to the experience, the TASL app also features goal-setting and rewards to keep motivation on high, and its locking feature adds a bonus sense of security when Krush isn’t in use.

“Brian and Suki have always been ahead of the curve and their Lovelife line has been a hit ever since its 2013 debut,” said Kim Maty, Entrenue's Senior Account Rep and Buyer. “Krush is a fun introduction to kegel fitness that features the kind of high-level technology that modern women expect with their wellness tools. Krush appeals to a wide variety of users, and the TASL app comes with training programs designed specifically for users’ unique needs. From ‘New Mom’ to ‘First Timer’ and even ‘Sexy Trainer,’ these pre-programmed routines assure users have a guide to help them reach their pelvic floor fitness goals. And they can track their progress, too!”

Made with body-safe silicone, Krush is waterproof, USB rechargeable, and comes with a one-year manufacturer's warranty. It also features a unique “anchor” that can help keep Krush in place even when the user’s pelvic floor muscles get fatigued, making it easier to enjoy for intimate pleasure. Its packaging artfully coordinates with existing items in the Lovelife line, making for easy and attractive in-store displays.

“We love working with Brian and Suki and their Lovelife line has become quintessential in the couples category, thanks to its thoughtful approach to design and marketing,” Entrenue CEOwner Joe Casella said. “These two run their company with integrity, listen to their customers, and truly understand their audience. From price point to user interface, Krush is the latest in the popular Lovelife line and brings retailers a fun, functional, and accessible kegel exerciser that’s designed to sell.”

To view Lovelife Krush and the rest of Entrenue’s newest catalog, please log into your account at to start browsing!

To place an order, please call (800) 368-7268, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit


Go Window Shopping with Lovehoney and Calvista

Written by Sara Carter. Posted in Press Releases

LH-tokidoki-calvista-360x360The Lovehoney Trade Sales Team Australia has further strengthened their links with distributor Calvista by announcing a new initiative, whereby they will together work with retailers to create eye-catching window displays in bricks-and-mortar stores.

Calvista are the sole supplier of the pop culture collaboration tokidoki X Lovehoney in Australia and New Zealand and the effervescent, fashion-forward range was selected as the first range to grace the window of quaint and elegant customer Sexy Secrets. The store is based in South Melbourne, in cosmopolitan Clarendon Street, and staff have already noted an uplift in footfall amongst the 18-25 demographic in the area. Lovehoney designed bespoke decals for the windows, all created in-house from the HQ in Bath, England.

The Lovehoney Trade Sales Team have committed themselves to a robust sales and marketing drive in the southern hemisphere this year and the growing relationship with Calvista has been an integral part of their plans.

Jim Primrose, Lovehoney ROW International Sales Manager comments:

“It’s fantastic to see supplier, distributor and retailer all pull together to create something fresh and exciting. In Calvista and Sexy Secrets we have two industry experts with a collective 65 years of experience between them coming together to create something new. It’s been a pleasure to work with them. Window displays are the perfect way to bring in new customers.”

Roger Sheldon-Collins, Calvista General Manager comments:

“tokidoki X is a wonderful way to launch our windows display initiative with Lovehoney.  Lovehoney have proven results in bespoke visual merchandising in the UK.  They demonstrate how the right display can increase foot traffic into stores, create conversations and increase conversion. It’s been a delight to work with the International team at Lovehoney. We’re sure the pops of colour and unique products will have people queuing up around the block.”

Jim Primrose will be in attendance at the Calvista Roadshow 2017 in Brisbane and Sydney. To discuss bespoke visual merchandising options please contact This email address is being protected from spambots. You need JavaScript enabled to view it.


Pipedream's Icicles Plugs Appear in Allure and Women's Press

Written by Sara Carter. Posted in Press Releases

AllurePlugPipedream Products’ Icicles line of upscale glass massagers has become a favorite amongst consumers and retailers as the glass trend continues to gain momentum. Recently, the elegant Icicles anal plugs have garnered the attention of women’s mainstream press, as editors look for an approachable yet quality item to recommend to their readers.

In July, the Icicles No. 48 plug, which features a hand-blown floral base, appeared in a story on that stated, “Want to hear a secret about glass toys? They are great for temperature play.”  The plugs also appeared on and the leading women’s fashion and lifestyle site, Refinery29, which quipped “Yes, you can get a killer plug on a budget too… It’s easy to insert, lightweight, and easy to disinfect.” 

Pipedream’s Icicles line is made of colored borosilicate glass that is hand-blown and never painted. The elegant designs, which range from G-Spot to anal play, offer varied textures and shapes all at a good price, making them ideal for the glass beginner. While the entire line has been a hit, the Icicles plugs, and specifically the No. 48 flower bud anal plug, has become coveted by both press and consumers. The approachable size and feminine appeal has made it a top seller. For this reason, Pipedream Products recently introduced 16 new Icicles SKUs at ANME in July, including new decorative plugs including diamond, rose, and heart shapes.

You can view the newest Icicles releases here. The collection will also be available for purchase with Pipedream’s new Shelf-N-Shop system—an all-inclusive merchandising solution designed to drive profits and take the work out of creating an eye-catching display. This inexpensive in-store system includes all the shelves, hardware, graphics, 3D signage, products, and testers you need to turn your ordinary wall into a high-profit destination.

The new Icicles will be in stock and shipping in September. Contact your Pipedream Products sales representative to pre-order yours now.


Broad City Pleasure Collection featured on BBC Worldwide

Written by Sara Carter. Posted in Press Releases

NealBBCNeal Slateford, Co-Founder of Lovehoney, featured yesterday on BBC Worldwide Show ‘Talking Business’. Slateford, currently in New York for the Broad City Pleasures Collection Launch, discussed the monumental growth of the global sex toy industry as well as mentioning the new collaboration with Comedy Central live on air.


Host Aaron Heslehurst discussed how mainstream the industry has now become, and how a once ‘niche’ industry is now set to peak by more than $50 billion by 2020.


Slateford commented:

“If someone like Comedy Central is willing to partner with us, it just shows you how mainstream this category is becoming. We set out to make a world class shopping environment that was non-sleazy, educational and most of all fun. It’s actually couples who are having a whale of a time in the bedroom. It’s women who are buying - 70% of our customers classify themselves as being in long-term relationships.”


Heslehurst also commented on the fact that the Fifty Shades Effect was an important factor in making the category more mainstream, with Slateford agreeing that it had undoubtedly provided a ‘boost’ to the industry with over 3 million units of the official Fifty Shades of Grey Pleasure Collection sold worldwide.


To watch the clip visit here.


For more information on the brand new Broad City Official Pleasure Collection, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.  

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