Entrenue Named Exclusive Distributor of New Toyfriend ‘Smooth Operators’

Written by Kris Kay. Posted in Press Releases

ToyfriendEntrenue has been named exclusive distributor of Smooth Operators, the latest line of massagers from Swedish sex toy designer Toyfriend. Created by founder Eric Kalén, these sleek waterproof, rechargeable massagers demonstrate why Kalén is known as ‘The Philippe Starck of sex-toys’ and Toyfriend has become synonymous with high impact product design.  

The Smooth Operators collection is a three-piece line of massagers, each with a specific intimate purpose: Choosey is a curved dual-motor G-spot vibrator, Snazzy is a petite clitoral vibe with a unique scooped divot at the tip, and Classy is a sleek and smooth dual-motor massager with a gentle curve at the tip. Designed to meet – and exceed – expectations, Smooth Operators are made with high-quality silicone, powerful motors, and whisper-quiet functionality for a discreetly luxe experience.

“We’ve always loved the Toyfriend brand and it’s great to have these new shapes ready for order,” Entrenue Senior Account Executive and Buyer Kim Maty said. “Eric Kalén’s vision and eye for design are apparent in Smooth Operators; they’re beautiful with a budget-friendly price point that gives more consumers the opportunity to own a quality vibe. Smooth Operators is a line that’s as luxe as it is accessible.”

Smooth Operators are waterproof, USB rechargeable, feature a seamless silicone design, and are covered by a 1-year warranty. Each model offers variable speeds and multiple vibration patterns: six for Choosy and Classy and four for Snazzy.

The line’s packing features a modern cylindrical design that coordinates with the individual toys: Purple for Choosy, Rose Pink for Snazzy, and Lavender for Classy.  Smooth Operators massagers retail between $99-$120.

To view the Smooth Operator line and the rest of Entrenue’s newest catalog, please log into your account at to start browsing!

To place an order, please call (800) 368-7268, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit


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