Will manufacturers start selling direct to consumers? If they do, how will you compete? Retail expert “Mr. Green” explains how your store can adapt to any challenge that comes along.
about vibrator users
When it comes to one of an adult retail store’s most popular-selling products—the vibrator—the increasing consumption of this feel-good purchase is of no question. But what do we really know about the consumers coming into our stores in search for the perfect vibe?
Discrimination is not taken lightly in today’s day and age, and the Austin-based lingerie store Petticoat Fair is no exception. After being denied service for not being an ‘anatomical woman’, Kylie Jack made it clear that this kind of conduct is utterly unacceptable via social media—causing the store an enormous amount of scrutiny by individuals of all sexual orientations.
"During my appointment, I was asked if I was an 'anatomical woman,' told I’d need to present ID proving my legal status as a female, and that I could only be fitted if I had sex reassignment surgery," Jack stated. "This is cissexist, transphobic, and transmisogynistic and illegal according to Austin’s non-discrimination ordinance.”
Jack went on to list a number of actions the boutique needed to complete in order to ‘make this right’—actions which the store, blushing with embarrassment, promptly followed.
Each month, more gorgeous lingerie styles become available in plus sizes, helping to celebrate women of all curve appeals. To improve sales of plus-size items and to best capture the attention of new consumers, follow these four key sales tips:
Don’t be afraid to advertise!
While some stores have had their advertising overtures rebuffed by local media outlets, retailer and marketing expert Charles Craton suggests that “giving up” should not be an option. Here, Craton notes the ways in which adult retail stores can gain access to “mainstream” advertising avenues.
to selling plus-size Lingerie
Chrystal Bougon, owner of the Curvy Girl Lingerie store—a store which only sells plus-size intimate wear—offers her personal experience in this lucartive lingerie market.
A new year means new opportunities for your store’s online presence. Marketing expert Rob Walker provides a checklist to make sure you get the most out of your social media strategy.
With the new year you are probably thinking about how you are going to make this year better than last. You are probably also thinking about what your social media strategy will be.
As STOREROTICA columinst and retailer Gary Krupkin explains, now is not the time to “wish” for a great 2013. Here, Krupkin provides some practical New Year’s resolutions that will turn those wishes into reality.
Here’s to the New Year. Some people say, “Same as the old year.” Well, Sparky, just get out of that rut. This is 2013 and we avoided the whole Mayan Apocolypse thing. That’s something to celebrate. So, let’s look at some New Year’s resolutions for you, your store and your customer from somewhere that is a bit skewed, a bit wobbly, and not quite acceptable to the publishers of this magazine.