Fifty Shades of Grey for hipsters

Written by Sara Carter. Posted in RETAIL EDGE

webnightshift frontback copyJoanna Angel is an adult entertainment pioneer and has penned columns before, but now the multi-faceted star tries her hand at a full-length book with “Night Shift.”

As a college student, Joanna Angel, used writing as a means to figure herself out. After all, most early-20-year-olds don’t really know themselves, even those that go on to be hall of famers. Joanna, a member of both the AVN and XRCO Hall of Fame, is a renown adult entertainer and feature entertainer, helping mold the “alt porn” genre.
But before the accolades, Joanna enjoyed channeling her emotions into entertaining stories. She continued to hone her writing skills, writing XXX scripts ranging in length from a paragraph to 50 pages. All that practice was prep for the 300-page novel that is “Night Shift,” a choose-your-ending erotic fantasy published in February about a woman who works at an adult store in Pasco County, Florida (a stone’s throw up the road from the SE office), called “Dreamz.”
SE Magazine got a chance to speak with Joanna Angel about her brand new literary foray.

JoannabookSE: You got your BA in English from Rutgers—have you hung onto any of your writing from your college days? What was your writing specialty then?
Joanna: I don’t have any of my writing from my college days. It’s all stored away on floppy disc drives and notebooks I’ve thrown away. I don’t regret it; I had some very immature and embarrassing emotions in my early 20s that I have no desire to revisit. My writing specialty for a while was poetry, and then that poetry turned into “prose,” a term I don’t think anyone outside of college uses. The writing more or less morphed into anecdotal short stories.

SE: What went into your decision to write a choose-your-own-ending book? What does the writing process for that look like as opposed to a more “linear” plot?
Joanna: As much as I would like to take the credit for that idea, the publishing company I am signed with (Cleiss Press) suggested that format. It excited me and I immediately started thinking of concepts that complemented it. Before writing the book I had to make a map that wrote out the characters and what paths they’d be taking. It had a lot of lines and squares and circles and arrows!

SE: How did you know the Pasco County (Florida) area so well? What did your research into the book’s setting look like?
Joanna: I have done several appearances at strip clubs and adult stores in the area and I always felt the people there were interesting to say the least. The research for my book entailed a lot of Googling, reading Yelp reviews of various places, reading message boards and blogs written by swingers, crossdressers, sex educators and even college kids. I also bugged my friends and peers at all hours of the day and night with random questions.

SE: You’ve obviously made a name for yourself as an “alt porn” entertainer—would fans of yours particularly find this book enjoyable? Who did you have in mind reading your book as you were writing it?
Joanna: There’s definitely a lot of dorky humor and pop cultural references in the book I think a lot of my fans would appreciate, especially the more well-educated ones. When I do appearances I seem to attract a bizarre mix of college professors and bikers. I guess if I had to sum this up in a terrible tagline, I feel like this has potential to be a Fifty Shades of Grey for hipsters.

SE: You’re an AVN and XRCO Hall of Famer; not asking you to rank, but what kind of pride do you get from publishing a book?
Joanna: I am proud of all of my accomplishments. I spent a good 12 years working my ass off to get into the Hall of Fame but I’ve also been a writer basically since I was 13 years old. I am so damn proud of this book. The fact that it exists is still incredibly surreal to me and I’m filled with warm fuzzies and want to cry every time someone tells me they enjoyed reading it.

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Syrup and sex Retail in Stowe

Written by Kevin P. Posted in RETAIL EDGE

071B6132ECN had its third annual Fall Show in Stowe, Vermont,
blending manufacturers, retailers and buyers.

“I did not think they could top the last two years, but they did. Every year after the show, I see my sales increase and I form new, lasting relationships with vendors and reps.”
- James Roark-Gruender



Written by Kevin P. Posted in RETAIL EDGE

re sexed1on the sale floor

Sex educator and retailer, Ducky DooLittle, examines how a quality adult store can double as the best sex ed classroom as well as various avenues for those interested in advancing their abilities as sex educators.



Product News

Written by Kevin P. Posted in RETAIL EDGE


Hungry Like The Wolf

Synergy Erotic has updated its packaging and has plans for new toys, but the man behind the company — Bob Wolf — knows not to rest on his three decades of laurels.


Purposeful design with the

Written by Kevin P. Posted in RETAIL EDGE

sfe2 17-2 febfemale form in mind

Clandestine Device’s “Mimic” touts “retro innovation,” ditching technology for purposeful design.

It kind of looks like a stingray. Erect, if you look at it from the side, it looks like a dolphin backpedaling.


deeply disappointing sex toy

Written by Kevin P. Posted in RETAIL EDGE

epiphoraThis is a “deeply disappointing sex toy”

She’s not mincing words with this toy review. Top adult toy blogger Epiphora isn’t liking the new Bi Stronic Fusion from Fun Factory: “Dropping $220 on this thing is not going to feel like a solid choice for most people on Earth.” And that’s just the start.

It sounds perfect on paper: a beautiful marrying of motion and vibration. A self-thrusting shaft and a vibrating clitoral stimulator all in one sex toy, from the company that brought us the truly innovative and actually life-altering Stronic Eins. I was optimistic, believe me.


Beauty and Business

Written by Kevin P. Posted in RETAIL EDGE

re 12-16 beautyECN invites vendors and store owners to its Annual Fall Show in stunning Stowe, Vermont.

Over the course of a few days in mid-October, East Coast News and International Video Distributors (ECN|IVD) held their annual Fall Show at Stowe Mountain Lodge in scenic Stowe, Vermont. More than 60 of the industry’s top toy manufacturers and production studios gathered in one place to present their brands and exciting new products to over 200 retailers, store owners and buyers.


Retailing in the next decade

Written by Kevin P. Posted in RETAIL EDGE

re oct2016 In part one of a two-part article about the future of adult retail, SE columnist Gary Krupkin offers the ways in which adult store clientele be evolving over the next five years.
Sometimes, we long for the “good old days.”  It’s not like we miss the Shakespearian drama and bristly bushes of ‘70s porn, but, at least back then, there was some anticipation of a captivating cinematic climax.


The Social Media Primer, Part 2

Written by Kevin P. Posted in RETAIL EDGE

re april2016 Page 0A Quick-Start Guide

In part two of her new STOREROTICA column, social media marketing expert Kelly Shibari offers six specific steps to consider when preparing a social media campaign.

Most companies understand the value of social media, but are unsure of how to effectively leverage it as part of an overall marketing strategy.

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copyright: StorErotica Magazine Inc. 2016
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