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Curve Appeal

Written by Kevin P. Posted in Retail Edge

X-gen-plusImprove your plus-size sales today with four easy tips!

Each month, more gorgeous lingerie styles become available in plus sizes, helping to celebrate women of all curve appeals. To improve sales of plus-size items and to best capture the attention of new consumers, follow these four key sales tips:

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Sex is easy—

Written by Kevin P. Posted in Retail Edge

re sex dec13romance is hard!

How can you enhance your adult retail store’s romantic angle this Valentine’s season? Retailer Charles Craton provides four tips on how your store—specifically, its staff—can ready itself to turn hesitant shoppers into happy buyers.

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Don’t be afraid to...

Written by Kris Kay. Posted in Retail Edge

re april13 afraidDon’t be afraid to advertise!

While some stores have had their advertising overtures rebuffed by local media outlets, retailer and marketing expert Charles Craton suggests that “giving up” should not be an option. Here, Craton notes the ways in which adult retail stores can gain access to “mainstream” advertising avenues.

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The Curvy Girls Guide

Written by Kevin P. Posted in Retail Edge

re curvygirls smto selling plus-size Lingerie

Chrystal Bougon, owner of the Curvy Girl Lingerie store—a store which only sells plus-size intimate wear—offers her personal experience in this lucartive lingerie market.

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Your store’s social media checklist for 2013

Written by Kevin P. Posted in Retail Edge

re feb13 mediaA new year means new opportunities for your store’s online presence. Marketing expert Rob Walker provides a checklist to make sure you get the most out of your social media strategy.
With the new year you are probably thinking about how you are going to make this year better than last. You are probably also thinking about what your social media strategy will be.

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New Year’s resolutions for the sane (and not quite sane) in adult retail

Written by Kevin P. Posted in Retail Edge

re feb13 resolutionsAs STOREROTICA columinst and retailer Gary Krupkin explains, now is not the time to “wish” for a great 2013. Here, Krupkin provides some practical New Year’s resolutions that will turn those wishes into reality.
Here’s to the New Year.  Some people say, “Same as the old year.”  Well, Sparky, just get out of that rut.  This is 2013 and we avoided the whole Mayan Apocolypse thing.  That’s something to celebrate.  So, let’s look at some New Year’s resolutions for you, your store and your customer from somewhere that is a bit skewed, a bit wobbly, and not quite acceptable to the publishers of this magazine.

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It’s time

Written by Kevin P. Posted in Retail Edge

re shopyourstoreto shop your store like a customer

As a store owner, you think you’re in touch with your customers’ perception of your business. But can you truly view your store objectively? Retail expert Rick Segel suggests that “secret shopping” your store—with open eyes and an open mind—is a crucial exercise.

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The new “Thrill” vibe

Written by Kevin P. Posted in Retail Edge

re vibe dec12From We-Vibe to “She-Vibe”

Female shoppers are getting charged up over the new “Thrill” vibe from Standard Innovation Corp.
When I first opened the doors to my store (Feb 7, 2008), a close friend gave me a gave me a quote that read, “Don’t focus on being the biggest, just focus on being the best.”

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Time to learn!

Written by Kevin P. Posted in Retail Edge

re training dec12Training, Technology and Toys

Though adult toy education is more available than ever before, retailers are still asking how they can affordably train their employees about the vast array of products currently available. Marketing consultant Dawn Tulman offers tips on how retailers make sure their employees are effectively educated.

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