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Retailing in the next decade

Written by Kevin P. Posted in RETAIL EDGE

re oct2016 In part one of a two-part article about the future of adult retail, SE columnist Gary Krupkin offers the ways in which adult store clientele be evolving over the next five years.
Sometimes, we long for the “good old days.”  It’s not like we miss the Shakespearian drama and bristly bushes of ‘70s porn, but, at least back then, there was some anticipation of a captivating cinematic climax.

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The Social Media Primer, Part 2

Written by Kevin P. Posted in RETAIL EDGE

re april2016 Page 0A Quick-Start Guide

In part two of her new STOREROTICA column, social media marketing expert Kelly Shibari offers six specific steps to consider when preparing a social media campaign.

Most companies understand the value of social media, but are unsure of how to effectively leverage it as part of an overall marketing strategy.

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The social media primer,

Written by Kevin P. Posted in RETAIL EDGE

re primerpart 1 : Misconceptions

As a publicist and social media marketer, Kelly Shibari regularly runs into misconceptions from companies delving into the world of social media marketing. In her new STOREROTICA column, Shibari addresses three specific misconceptions that plague vendors and store owners alike.

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Are smart phones

Written by Kevin P. Posted in RETAIL EDGE

We-Connect-Launch1the sex toys of the future

We-Vibe launches new We-Connect app with new in-app voice, chat and video

As announced in October and highlighted on CNBC, We-Vibe has launched a brand new We-Connect app with new features including in-app voice, chat and video, and the ability to draw and save custom vibration patterns. The completely redesigned app has fresh, bright new colors, animations and better connectivity for more devices.

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Sex, stimulants and stigma

Written by Kevin P. Posted in RETAIL EDGE

woman-groupYour store has customers who have herpes. Do you know what effect lubricants featuring L-Arginine can have on them? Here, adult retailer Domenique Kane—who has herpes herself—explains what she’s learned and what your store can to do protect these consumers.

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Make sure your

Written by Kevin P. Posted in RETAIL EDGE

re 815 halloweenHalloween season is a scream!

Retailer and STOREROTICA columnist Gary Krupkin offers some key, last-minute tips to help your store get ready for the oncoming Halloween costume season.

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Everyone loves a good

Written by Kevin P. Posted in RETAIL EDGE

re impulse feb15impulse buy!

From groceries to gas stations, impulse buys are found in virtually every retail location. Marketing and retail expert Anne Hodder explains why they are neccessities in erotic storefronts too.

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What do you really know

Written by Kevin P. Posted in RETAIL EDGE

re vibe usersabout vibrator users

When it comes to one of an adult retail store’s most popular-selling products—the vibrator—the increasing consumption of this feel-good purchase is of no question. But what do we really know about the consumers coming into our stores in search for the perfect vibe?

Existing users can login here

copyright: StorErotica Magazine Inc. 2016
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