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What do you really know

Written by Kevin P. Posted in Retail Edge

re vibe usersabout vibrator users

When it comes to one of an adult retail store’s most popular-selling products—the vibrator—the increasing consumption of this feel-good purchase is of no question. But what do we really know about the consumers coming into our stores in search for the perfect vibe?

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Could this happen to you?

Written by Kevin P. Posted in Retail Edge

Petticoat-Fair-Austin-lingerie-store 115647Austin store accused of "transphobia"

Discrimination is not taken lightly in today’s day and age, and the Austin-based lingerie store Petticoat Fair is no exception. After being denied service for not being an ‘anatomical woman’, Kylie Jack made it clear that this kind of conduct is utterly unacceptable via social media—causing the store an enormous amount of scrutiny by individuals of all sexual orientations. 

"During my appointment, I was asked if I was an 'anatomical woman,' told I’d need to present ID proving my legal status as a female, and that I could only be fitted if I had sex reassignment surgery," Jack stated. "This is cissexist, transphobic, and transmisogynistic and illegal according to Austin’s non-discrimination ordinance.”

Jack went on to list a number of actions the boutique needed to complete in order to ‘make this right’—actions which the store, blushing with embarrassment, promptly followed. 

For more information, please visit http://austin.culturemap.com/news/city-life/07-02-14-north-austin-lingerie-store-issues-social-media-statement-regarding-transphobic-accusations/

 

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Curve Appeal

Written by Kevin P. Posted in Retail Edge

X-gen-plusImprove your plus-size sales today with four easy tips!

Each month, more gorgeous lingerie styles become available in plus sizes, helping to celebrate women of all curve appeals. To improve sales of plus-size items and to best capture the attention of new consumers, follow these four key sales tips:

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Sex is easy—

Written by Kevin P. Posted in Retail Edge

re sex dec13romance is hard!

How can you enhance your adult retail store’s romantic angle this Valentine’s season? Retailer Charles Craton provides four tips on how your store—specifically, its staff—can ready itself to turn hesitant shoppers into happy buyers.

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Don’t be afraid to...

Written by Kris Kay. Posted in Retail Edge

re april13 afraidDon’t be afraid to advertise!

While some stores have had their advertising overtures rebuffed by local media outlets, retailer and marketing expert Charles Craton suggests that “giving up” should not be an option. Here, Craton notes the ways in which adult retail stores can gain access to “mainstream” advertising avenues.

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The Curvy Girls Guide

Written by Kevin P. Posted in Retail Edge

re curvygirls smto selling plus-size Lingerie

Chrystal Bougon, owner of the Curvy Girl Lingerie store—a store which only sells plus-size intimate wear—offers her personal experience in this lucartive lingerie market.

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Your store’s social media checklist for 2013

Written by Kevin P. Posted in Retail Edge

re feb13 mediaA new year means new opportunities for your store’s online presence. Marketing expert Rob Walker provides a checklist to make sure you get the most out of your social media strategy.
With the new year you are probably thinking about how you are going to make this year better than last. You are probably also thinking about what your social media strategy will be.

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New Year’s resolutions for the sane (and not quite sane) in adult retail

Written by Kevin P. Posted in Retail Edge

re feb13 resolutionsAs STOREROTICA columinst and retailer Gary Krupkin explains, now is not the time to “wish” for a great 2013. Here, Krupkin provides some practical New Year’s resolutions that will turn those wishes into reality.
Here’s to the New Year.  Some people say, “Same as the old year.”  Well, Sparky, just get out of that rut.  This is 2013 and we avoided the whole Mayan Apocolypse thing.  That’s something to celebrate.  So, let’s look at some New Year’s resolutions for you, your store and your customer from somewhere that is a bit skewed, a bit wobbly, and not quite acceptable to the publishers of this magazine.

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