Add some Stanima to your employee retention

Written by Sara Carter. Posted in RETAIL EDGE


As a shop owner, you’ve got a million things going on at all times—marketing, sales, payroll, vendors, rent, etc. These are just some of the responsibilities you juggle on a daily basis. But one thing you can’t let slip is employee retention.
Your employees are your frontline when a customer walks into your store. They can make or break a sale so it is important to note that your management style and dedication to training can help them “make” more than “break.” And if you go through the trouble of finding good employees and taking the time to train them, you will of course want to see a return on that investment.
If you’re struggling with a high-turnover situation, you may need to sit back and look at what you’re doing. You may be focused on so many other aspects of your business, you may be neglecting the things your employees need from you as an employer. Your employees can’t thrive without your support—they need you to value them as much as you value your business.
Because we want you to retain the best employees and succeed with your retail business, we’re providing some helpful tips for reducing employee turnover:

• Hire the right people, the first time. Is your interview process thorough enough? It might take more than one interview in person to determine if someone is a good fit for your culture. Make sure your other employees have a chance to talk to the interviewee and get their feel on a new hire. Also, background checks are always a good idea.

• Be the stairstep in their career. Give each employee a chance to try something new. If your floor clerk wants to learn about distribution, educate them on order placement and vendors. Give them opportunities to learn by offering a library in the break room for employees to check out books. Another way to increase the value of your employee base is to offer them an education. It’s easy—send them to our Elevate U e-learning program ( where they can become certified in the subject of sexual health and then become a valuable resource of information for your customers. Employees want to feel that working for you will lead to better opportunities, whether it’s within your company or on their own.

• Give some R-E-S-P-E-C-T. Listen to your employees when they come to you with a problem, a suggestion or an idea. Don’t ridicule them or dismiss what they say—you’ll shut them down and then they won’t feel they can trust you. Also, involve them in major company decisions that affect their jobs. Make them feel they are a part of the company and that their input matters.

• Show them some love. Your recognition and acknowledgment of your employees’ positive behavior will go a long way to making your employee feel valued.

• Then show ‘em the money. It helps to increase the pay or give out bonuses to employees when they go above and beyond their required duties. It will motivate them (as well as their fellow employees) to seek out opportunities to improve their on-the-job performance.

• Laugh. How many times have you seen your customers pick up certain items and giggle? It’s very healthy to have a sense of humor about what we do. Having a fun and humorous rapport among your employees boosts morale and also has the benefit of making your customers more comfortable shopping in your environment.

By treating your employees well and rewarding their good performances, you will help reduce turnover and boost morale. And that, in turn, will help increase productivity and turn a higher profit. And when you’re known as a great employer to work for, more people will want to work for you and hold on to their jobs.

For more information, visit


Syrup and sex Retail in Stowe

Written by Kevin P. Posted in RETAIL EDGE

071B6132ECN had its third annual Fall Show in Stowe, Vermont,
blending manufacturers, retailers and buyers.

“I did not think they could top the last two years, but they did. Every year after the show, I see my sales increase and I form new, lasting relationships with vendors and reps.”
- James Roark-Gruender



Written by Kevin P. Posted in RETAIL EDGE

re sexed1on the sale floor

Sex educator and retailer, Ducky DooLittle, examines how a quality adult store can double as the best sex ed classroom as well as various avenues for those interested in advancing their abilities as sex educators.



Product News

Written by Kevin P. Posted in RETAIL EDGE


Hungry Like The Wolf

Synergy Erotic has updated its packaging and has plans for new toys, but the man behind the company — Bob Wolf — knows not to rest on his three decades of laurels.


Purposeful design with the

Written by Kevin P. Posted in RETAIL EDGE

sfe2 17-2 febfemale form in mind

Clandestine Device’s “Mimic” touts “retro innovation,” ditching technology for purposeful design.

It kind of looks like a stingray. Erect, if you look at it from the side, it looks like a dolphin backpedaling.


deeply disappointing sex toy

Written by Kevin P. Posted in RETAIL EDGE

epiphoraThis is a “deeply disappointing sex toy”

She’s not mincing words with this toy review. Top adult toy blogger Epiphora isn’t liking the new Bi Stronic Fusion from Fun Factory: “Dropping $220 on this thing is not going to feel like a solid choice for most people on Earth.” And that’s just the start.

It sounds perfect on paper: a beautiful marrying of motion and vibration. A self-thrusting shaft and a vibrating clitoral stimulator all in one sex toy, from the company that brought us the truly innovative and actually life-altering Stronic Eins. I was optimistic, believe me.


Beauty and Business

Written by Kevin P. Posted in RETAIL EDGE

re 12-16 beautyECN invites vendors and store owners to its Annual Fall Show in stunning Stowe, Vermont.

Over the course of a few days in mid-October, East Coast News and International Video Distributors (ECN|IVD) held their annual Fall Show at Stowe Mountain Lodge in scenic Stowe, Vermont. More than 60 of the industry’s top toy manufacturers and production studios gathered in one place to present their brands and exciting new products to over 200 retailers, store owners and buyers.


Retailing in the next decade

Written by Kevin P. Posted in RETAIL EDGE

re oct2016 In part one of a two-part article about the future of adult retail, SE columnist Gary Krupkin offers the ways in which adult store clientele be evolving over the next five years.
Sometimes, we long for the “good old days.”  It’s not like we miss the Shakespearian drama and bristly bushes of ‘70s porn, but, at least back then, there was some anticipation of a captivating cinematic climax.


The Social Media Primer, Part 2

Written by Kevin P. Posted in RETAIL EDGE

re april2016 Page 0A Quick-Start Guide

In part two of her new STOREROTICA column, social media marketing expert Kelly Shibari offers six specific steps to consider when preparing a social media campaign.

Most companies understand the value of social media, but are unsure of how to effectively leverage it as part of an overall marketing strategy.

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copyright: StorErotica Magazine Inc. 2016
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