Your store has customers who have herpes. Do you know what effect lubricants featuring L-Arginine can have on them? Here, adult retailer Domenique Kane—who has herpes herself—explains what she’s learned and what your store can to do protect these consumers.
Halloween season is a scream!
Retailer and STOREROTICA columnist Gary Krupkin offers some key, last-minute tips to help your store get ready for the oncoming Halloween costume season.
From groceries to gas stations, impulse buys are found in virtually every retail location. Marketing and retail expert Anne Hodder explains why they are neccessities in erotic storefronts too.
Will manufacturers start selling direct to consumers? If they do, how will you compete? Retail expert “Mr. Green” explains how your store can adapt to any challenge that comes along.
about vibrator users
When it comes to one of an adult retail store’s most popular-selling products—the vibrator—the increasing consumption of this feel-good purchase is of no question. But what do we really know about the consumers coming into our stores in search for the perfect vibe?
Discrimination is not taken lightly in today’s day and age, and the Austin-based lingerie store Petticoat Fair is no exception. After being denied service for not being an ‘anatomical woman’, Kylie Jack made it clear that this kind of conduct is utterly unacceptable via social media—causing the store an enormous amount of scrutiny by individuals of all sexual orientations.
"During my appointment, I was asked if I was an 'anatomical woman,' told I’d need to present ID proving my legal status as a female, and that I could only be fitted if I had sex reassignment surgery," Jack stated. "This is cissexist, transphobic, and transmisogynistic and illegal according to Austin’s non-discrimination ordinance.”
Jack went on to list a number of actions the boutique needed to complete in order to ‘make this right’—actions which the store, blushing with embarrassment, promptly followed.
Each month, more gorgeous lingerie styles become available in plus sizes, helping to celebrate women of all curve appeals. To improve sales of plus-size items and to best capture the attention of new consumers, follow these four key sales tips:
Don’t be afraid to advertise!
While some stores have had their advertising overtures rebuffed by local media outlets, retailer and marketing expert Charles Craton suggests that “giving up” should not be an option. Here, Craton notes the ways in which adult retail stores can gain access to “mainstream” advertising avenues.