Doc Johnson’s Ron Braverman Inducted into StorErotica Hall of Fame at 2016 SE Awards

Written by Eileen. Posted in Press Releases

2016JulyANME StorEroticaAWARDS 115 lrThe StorErotica Awards, held each year in cooperation with the ANME trade show, honored Doc Johnson Founder and President Ron Braverman with induction into the StorErotica Hall of Fame at the July 18th ceremony.

Before presenting the surprise award, StorErotica PR Manager Kristofer Kay recounted a story of meeting Braverman during Kay’s early days in the industry. When arriving at the Doc Johnson campus for the first time, Kay recalled being greeted by a man who simply introduced himself as Ron and proceeded to give Kay an in-depth tour of the company peppered with valuable industry knowledge and advice.

That man was, of course, Ron Braverman, which Kay only discovered as he was preparing to leave and Braverman handed him a business card, encouraging him to call as needed.       

On acceptance of his award, Braverman briefly addressed the audience, saying “Over the last 40 years I have had the good fortune to work with some of the best the industry has ever seen. It has been one of the great joys of my life to wake up every day and go to work.”

Braverman acknowledged son Chad, Doc Johnson’s COO/Chief Creative Officer, and daughter Erica, who works as the company’s Marketing Coordinator. “To see my children there, to see how they have matured and stepped into their respective roles at the company, all I can tell you is that that is what true success feels like.”

Ron Braverman founded Doc Johnson in 1976 with three employees. In the four decades since, the company has expanded to more than 500 employees and produces an average of 15,000 items per day on the 215,000+ square foot campus in North Hollywood, California.

[Photo caption: Ron Braverman (center) with Chad Braverman and Erica Braverman.]

For more information on Doc Johnson products or for catalogs and supplements, marketing materials including posters, signage, and plan-o-grams, visit Doc Johnson's online B2B Resource Center at
For sales inquiries, contact your representative or email  This email address is being protected from spambots. You need JavaScript enabled to view it. .
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Fifty Shades Darker lingerie by Coco de Mer - capturing the ‘inner goddess’ of Anastasia Steele

Written by Eileen. Posted in Press Releases

* Official collection developed in conjunction with E L James to coincide with the new Fifty Shades Darker film;

* Stunning pieces inspired by the growth in sexual confidence of the books’ heroine Ana;

* Photography by Rankin

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Red Room - Fifty Shades Darker, Coco de Mer                                                             Rankin

A new Fifty Shades Darker lingerie collection has been created by the world’s most exclusive erotic brand.
Coco de Mer has worked in conjunction with author E L James to create the new range which aims to capture the ‘inner goddess’ of the books’ heroine Anatasia Steele.
It is being launched to coincide with the release of the new Fifty Shades Darker film, starring Jamie Dornan and Dakota Johnson, which comes out globally around Valentine’s Day next year.
The first film was one of the highest grossing adult releases of all-time.
The new lingerie – which goes on sale in September - is inspired by student Ana’s growth in sexual confidence as she gradually takes the dominant role in her relationship with billionaire Christian Grey.
Coco de Mer managing director Lucy Litwack said: “Fifty Shades Darker documents Anastasia’s growth in self-worth which has a knock-on effect on her relationship with Christian. She is now more in control - it’s as if the roles have been reversed.
“Ana starts to uncover her underlying sexual desires - becoming more liberated in and out of the bedroom.
“Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”
E L James said: “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research.
“Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”
The collection includes:
* Red Room - Bordeaux satin with lace and silver componentry, inspired by the books’ bondage room;

* Escala - all over lace and contrasting satin to outline and frame the body - inspired by Christian’s modern penthouse, Escala;

* Masquerade - black satin with custom embroidery in shades of grey - inspired by the basque in the book;

* Goddess - bold jade green scallop edged lace is paired with black satin - capturing Ana’s inner goddess;

* Steele - black satin and fine black mesh give a bold reveal/conceal concept;

* Anastasia - cerise satin with matching lace trim and opaque panelling - symbolising Ana’s daytime sophistication

Fifty Shades Darker has been priced to appeal to a wide fan base - starting at £15 for a G-string and going up to £60 for a robe.
It will be available from September through the Coco de Mer boutique and  and as well as


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Written by Eileen. Posted in Press Releases

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A new couples-focused item from Bodywand is now shipping from Xgen Products.

The Bodywand Honeymoon Gift Set, part of the new Bodywand Couples Collection, includes five pieces that are essential

for a pleasurable and sexy night between any newlywed couple.

Bodywand continues to expand their product line and tap into previously underserved markets,” said Andy Green, President of Xgen Products. With more and more couples exploring their sensual sides, the Honeymoon Gift Set is sure to please everyone that buys it.”

The individual items that come in the Bodywand Honeymoon Gift Set include a USB rechargeable wand, silky restraints, bling blindfold mask, lace garter, and vibrating love ring. These items will make your special night one to remember!

Call your Xgen representative today to order the new Bodywand Honeymoon Gift Set and be sure to ask about other products from Bodywand, such as the Bodywand 360, Bodywand Mini, and Bodywand Rechargeable.



Written by Eileen. Posted in Press Releases

rabbitlogoThe Rabbit Company exhibited at the 2016 ANME Founders Show this month, and signed a new distribution agreement with EDC Wholesale out of The Netherlands in the process. The company will distribute products from The Rabbit Company throughout Europe.

The Rabbit Company recently debuted four new product lines at ANME, including the Backdoor Rabbit, Beaded Backdoor Rabbit, Realistic Rabbit, and Rabbit Wand. They were also nominated for Luxury Line/Range of the Yearat the Storerotica Awards.

"We are extremely excited to be partnering with EDC in this venture,” said Chaney Cox, brand manager for The Rabbit Company. “The Rabbit Company is growing at an amazing rate here in the US, and taking advantage of the reach that a company like EDC has will only help our brand grow internationally.”

EDC Wholesale was founded in 2004 by Eric Idema and now boasts over 20 employees with a selection of no less than 8,000 products from many of the top manufacturers in the world.

“We are honored to include the extraordinary Rabbit Company products to our assortment.” said Eric Idema. “It’s a young company, with a highly experienced team and a high-end brand with beautiful designs. I am positive that our customers will be as excited about these tremendous products as we are.”


Eldorado Stocks Eye of Love Pheromone Line

Written by Eileen. Posted in Press Releases

EOL-P-05Eldorado Trading Company, one of the leading distributors of adult products, has teamed up with Eye of Love to distribute their Arousing Pheromone Collection.

Eye of Love’s Arousing Pheromone Collection is designed to help both men and women of all ages attract one another. Pheromones are scent-less chemicals that produce open, attractive and charismatic feelings towards the person producing or wearing the pheromones. The diverse line carries products for those who want to attract the opposite sex and those who want to attract the same sex.  
Jon Vogt, Eldorado Director of Purchasing comments, “Eye of Love is a unique pheromone line. It goes beyond the traditional opposite sex pheromones to include same sex attractants. We think this is a niche that has been underserved.” 
Pheromones help facilitate conversations, interest and create enhanced friendly feelings. Eye of Love’s perfume and synthetic pheromone formulations work on two levels; while the pheromone is odorless and stimulates a chemical reaction, the fragrance complements and enhances a particular mood. 
"We are excited and fortunate to have Eldorado as an Eye of Love distributor, and we look forward to our growth together!" says Jacqui Chowaiki, Director of Marketing and Sales for Eye of Love. 
For more information on Eye of Love, please call 800.525.0848, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit

​​ Screaming O Named ‘2016 Sexual Enhancement Company of the Year’ for Dynamo Delay

Written by Eileen. Posted in Press Releases

StoreEroticaAward2016H2Screaming O has been named 2016 Sexual Enhancement Company of the Year for Dynamo Delay, the only FDA-compliant male genital desensitizer spray to feature a potent 13% Lidocaine USP with a higher concentration and better value. This over-the-counter, USA-made delay spray provides retailers with a modern and superior product that caters to the intimate needs of men around the world, all while delivering greater margins to Screaming O’s loyal supply chain.

Within 6 months of its debut, Dynamo Delay hit two historic milestones: a monthly sales record of more than 5,000 units and a No. 1 position at Adam & Eve’s Male Sexual Enhancers shop. The popular delay spray continues to set new precedents within the top-selling product category and is now backed by the recognition of this year’s Sexual Enhancement Company of the Year award.

Dynamo Delay is an over-the-counter (OTC) human drug product made in the USA with an FDA-approved indication to treat premature ejaculation and slow the onset of orgasm. Using active ingredient Lidocaine, Dynamo Delay provides a topical numbing sensation with a higher concentration that requires less product to provide the same effects. Each bottle of Dynamo Delay contains 50% more product with twice the number of sprays at half the cost per spray than the competition – all while delivering better margins.

“Dynamo Delay is fast-acting and clinically tested to provide safe and effective results with a formula made in the USA according to the FDA’s strict drug protocols – and few others in the category can say the same,” Screaming O Account Executive Conde Aumann said. “The Screaming O team set out to innovate and breathe life into the male genital desensitizer category and created Dynamo Delay to bring a smart alternative to market. It’s an honor to have been recognized for our hard work and success with Dynamo Delay, and we’d like to thank StorErotica and everyone who voted for us in this important awards category.”

For more information about Dynamo Delay and Screaming O’s award-winning product line, please contact Aumann at  This email address is being protected from spambots. You need JavaScript enabled to view it. .


A Right Royal Knees-Up: Lovehoney Owners Enjoy an Afternoon with the Queen

Written by Eileen. Posted in Press Releases

DaTWPekTDoW1eWF3nDVZEfPXYmw7IQThMJR0wbz8wVtIXx O2Vi2RfsRpNXnl0BbUDC3COACv2eTCL 1VyannqSzJwCVZWmbMPAvoud9jE-RX00DpvjL9KstGKVDbf7RC8DnuC9lveEk501NynXbobEtfRZH CAGQWjVhTJv-idpKkzCSQavm5U6Qc1sd5IHROcxdI1vqoQnGiW66xvP1L1VhuwUkOlPvELovehoney’s co-owners have returned to their humble Bath headquarters after a reception hosted by the Queen at Buckingham Palace.


Richard Longhurst and Neal Slateford met the Queen, Prince Philip and other senior royals at a celebration for Queen’s Award winners (July 14).


Lovehoney received the Queen’s Award for Enterprise in International Trade for outstanding growth in overseas sales over the last three years.


The award - described as ‘the highest accolade for business success’ - allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.


Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen.


“The Queen is Britain’s greatest trade ambassador and consumers trust a brand with her patronage.


“It just shows how far we have come as a company and how sex toys are becoming more and more mainstream.”


While at the palace, Slateford and Longhurst spoke with a number of royals and enjoyed meeting fellow Queen’s Award winners from across the country.


Slateford added: “We said hello to the Queen, and thanked her for having us over.”


“We mentioned to The Duke of Edinburgh that we were in the sexual wellbeing business. He nodded and smiled, swiftly made his excuses and moved on.”


“Richard was just happy to meet a real Princess (Princess Michael of Kent), as he’s met all the ones at Disneyland already.”


The pair started selling sex toys online 14 years ago, with stock kept under Longhurst’s bed, and now run a booming international company which holds the worldwide licence to manufacture the official Fifty Shades of Grey sex products. The company employs over 200 people at its Locksbrook Road headquarters.


Profits at Lovehoney shot up 79% last year to £3.7 million and it was highlighted as one of Britain’s top 100 most profitable private companies by the Sunday Times.


Williams Trading University Expands Pipedream Courses

Written by Eileen. Posted in Press Releases

9DkDT-UFNJxynqIsajRxdCWudaN1wamq63Ypvc7cowKbKY2DwILAKMfiAJ2jdCe1iy7tmYPKSegU6EGvSUA654zEyaBzoYtOvBSQujCFxa1fuOKmjcu0uygPETsd7nlfApqS9ws0-d-e1-ftWilliams Trading Company is pleased to announce the award-winning e-Learning program Williams Trading University (WTU) has expanded with a new course exclusive to Williams customer's - The Original King Cock - Made In America by Pipedream Products bringing the WTU full catalog to 78 available online courses.

Made from phthalate-free, latex-free, hypoallergenic PVC rubber, the original King Cock collection features 18 unique styles available in three colors. Each piece is handcrafted and sculpted with meticulous attention to detail to offer the most lifelike experience possible. Every vein, shaft, bulge, and head is carefully reproduced by hand with exquisite detail.
“We are thrilled to expand Pipedream’s retail education offering on WTU,” says Erin Viereck, marketing & vendor liaison. “Our customers have consistently reported a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go!”
WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.  Over 38,000 course certifications have been completed across the domestic US, Canada and Puerto Rico.
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
To further support Pipedream Products, Williams Trading is hosting a 30% off Pipedream Plan-o-gram sale for C-Ringz, Fantasy X-Tensions and Pumpworx product lines now until July 31st, 3pm EST.  These 2 ft and 4ft plan-o-gram options feature best sellers and fast movers in each of the sale lines.
“Pipedream’s team of professionals put together plan-o-grams of fast moving items that are the perfect accompaniment to the LGBT season,” says Scott Dantis, director of Sales & Marketing. “Either way, the Pipedream plan-o-gram sale takes the guesswork out of choosing best sellers to make them the most money.”
This special offer is available to view at the Williams Trading Digital Flip Snack site. “ The use of a digital format allows our customers to quickly download a PDF to view the plan-o-grams” says Rich Pyne, Vice President of Sales.
Customers can login to to access this free online education program exclusive to Williams’s customers. For product ordering and shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit

Williams Trading Co. is a full line Adult Wholesale Distributor with over 40 years of excellence in the industry, carrying over 20,000 different items, with new products added weekly. Check out for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of


Lovehoney Steals the ANME Founders Show with Fifty Shades Darker, Mötley Crüe and Motörhead, Wins BDSM Product of the Year

Written by Eileen. Posted in Press Releases

LHThe Lovehoney International Sales team have returned to Bath following an extremely successful exhibition and big award win at the ANME Founders Show in Los Angeles.


The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Official Mötley Crüe Collection and two new Fifty Shades Darker collections, as well as three new products from the award-winning Motörhead Collection.


It was also the first assignment of Kate Hodgson-Egan as Lovehoney’s new International Sales Manager for the US and UK.


Hodgson-Egan said: “Thanks to everyone who came to the Lovehoney booth and channeled their inner rock gods and goddesses with us. We had a fantastic show and were so thrilled to be able to share the Official Mötley Crüe Collection and new Motörhead products with customers old and new.”


The Official Mötley Crüe Collection comprises a set of eight powerful mini and midi-sized vibrators, emblazoned with the band’s iconic typography and distinctive artwork, as featured on classic albums  ‘Girls Girls Girls’, ‘Shout At The Devil’, ‘Too Fast For Love’ and more.


There was even more from the earth-shattering Motörhead series, with two bomber-style glass dildos and an extremely powerful wand vibrator topped with a ‘War Pig’ stimulator.


Showgoers were also able to get their hands on the brand new Fifty Shades Darker Official Pleasure Collection, made up of 13 high-quality pleasure products and three couples’ bondage and toy kits, and the Fifty Shades Darker No Bounds Collection, comprising 10 limited edition, leather bondage pieces.


Hodgson-Egan said: “Excitement for the new Fifty Shades Darker movie is starting to gain momentum and it will be only a matter of months before we’re teased by steamy trailers and music tracks.


“Our new Fifty Shades Darker collections are the only official pleasure products approved by E L James and are the obvious choice for fans. We’re urging retailers to get in on the action - it’s going to be huge.”


The Lovehoney team also picked up BDSM Product of the Year for the Fifty Shades of Grey Keep Still Over the Bed Cross Restraint in the StorErotica Awards, which were held on the last night of ANME.


Hodgson-Egan added: “What a great way to end the show. We’re delighted!”

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