Pennsauken, NJ - Williams Trading University (WTU) is pleased to announce it has awarded over 10,000 e-Learning certifications to adult retailers and their employees worldwide. This huge accomplishment is achieved only eight months since its launch at the September 2014 ILS Show. WTU is the only free e-Learning platform offered for adult industry professionals today.
WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Over fifty online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.
“Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch.” Scott D., Director of Sales & Marketing for Williams Trading Co. “This is an amazing milestone especially since it has happened three months before we anticipated.”
Each e-learning course is approximately five to seven minutes long which keeps the user’s attention with easy to understand information. The courses do not compete or sell over each other; but rather, they offer the broadest spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales.” Bob Pyne Jr., President & CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course.” Erin V. Marketing & Vendor Liaison. “ This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”
WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers receive double the support, a product sale and free product training with prize incentives, at the same time. This double-whammy approach has significantly lifted sales on the retail floor according to our customers. The following is an example as described by adult retailer Romantic Adventures:
“...I am writing today to thank you and your staff for the excellent online training course you have developed. It is very easy for my staff to assimilate and they are very excited to complete the training courses. (Freebies are a great incentive to my hourly workers.)
I often walk in and find a couple of employees in front of the computer with the toy in question out of the box and powered up as they watch the training and investigate the product in 3 D.
It has made a dramatic effect on hourly sales averages. In fact for some sales people it has tripled their hourly sales average.
Of course I am happy with the tangible sales increase but I am especially happy that I don't feel like people get less service if I am not on the floor. I have spent a lot of time and money going to various shows and doing my best to train my staff on the products I have learned, but your training does a much better job of making them well rounded representatives of the various brands in our store.
My employees are learning the ins and outs of each item on a level of detail I could never recreate. They are asking the right questions and recommending the right products so my customers are getting a better experience and walking out the door with not only more stuff but the right stuff to have an awesome experience. That is a recipe for sustained success in the marketplace.”