In January, Baci Lingerie was pleased to announce the grand opening of its flagship U.S. showroom. The manufacturer now joins other fashion mavens that are located in the heart of the Miami Design District.
The showroom is the realization of Baci Lingerie’s “affordable luxury” motto, and is home to all of the fixtures, concepts and products that are uniquely Baci Lingerie. The showroom was developed exclusively for the purpose of catering to mono brand storeowners and serves as the ultimate tool for potential partners, as it brings the Baci Lingerie mono brand store concept to life.
The showroom demonstrates how to best display new products, utilize Baci Lingerie marketing and advertising concepts, and how to best represent the brand overall. Mono brand storeowners will be encouraged to use the showroom as a tool to sculpt their own mono brand stores.
Since the Miami showroom’s doors have opened, it has generated even more invaluable information to the success of Baci Lingerie and the 20 mono brand stores already open. This information continues to inspire innovation for the brand and will be utilized in Baci Lingerie’s 1,350-signed licenses for stores worldwide.