It turns out that women are more inclined to purchase lingerie if it’s being modeled by brunette, plus-sized models (although the definition of plus-size in the modeling world has been hotly debated, mostly because of them often showing many realistic and average body types and calling them “plus size”). New York-based lingerie startup, Adore Me, implemented an A/B testing strategy with three different commercials: one featuring blonde models, one featuring brunette models, and one featuring a plus-size brunette model. Proving that you don’t have to have super-skinny model status to sell clothes, the brunette plus-sized model’s commercial quadrupled the brand’s online sales compared to the blonde’s. While we definitely agree that women of all shapes and sizes are beautiful, this definitely shows the picture-perfect modeling industry from a different (and realistic) perspective!
For more information, please visit http://money.cnn.com/2015/03/17/technology/startup-adore-me/