May 29, 2013 - MILAN, Italy - Baci Lingerie announces its new collaboration and further foray into the Italian market with Lingerie di Moda. Baci and the seasoned distributor celebrate the partnership by offering Italian consumers the renowned White Label, Black Label, and Dreams collections.
“Baci’s further expansion into the Italian market is only natural,” says Baci Lingerie Director of Sales and Operations Alicia Sinclair. “After all, ‘baci’ – the Italian word for ‘kisses,’ and the culture and nuance the word invokes - is what we had in mind when Baci Lingerie began. Lingerie di Moda is synonymous with quality, sensuality, and luxury in the brands it represents, and we believe they are the perfect fit for the Baci brand in Italy.”
Lingerie di Moda, Italy’s premiere lingerie distributor, represents the highest quality Italian and international brands. The company distributes lingerie, stockings and tights, swimsuits, and costumes, both on its retail site for consumers, as well as its wholesale site for retailers across Italy.
“Representing Baci to the men and women of Italy is a dream come true,” says Lingerie di Moda CEO Francesco Mariani. “We have been waiting for this moment for a long time, and we are proud of our collaboration. Our company is well-established for distributing and representing only the best lingerie brands here; we are excited to finally be able to present Baci – the perfect ‘kiss’ – to our customers in Italy.”
“When I first saw Baci’s ad campaign in an international lingerie magazine, it took my breath away,” says Elisabetta Sebastiani, Lingerie di Moda’s Marketing Director. “I knew in that instant Baci must be present in our catalog, and dreamed of the day it would become a reality. To be allowed to represent Baci Lingerie here in Italy is a true honor.”
Lingerie di Moda will be further familiarizing Italy with the Baci brand – its offerings available on both its consumer and retailer websites. A celebration of sexuality, the White Label appeals to the playful, erotic nature of those with seduction on their mind. Featuring 50 styles, the items include lingerie, panties, bras, hosiery, and bedroom costumes. The Black Label collection, which contains more than 500 different styles of lingerie and accessories, including satin gloves and lace garters, are all designed in a European chic style. The Dreams and Dreams 2 collections vitalize the role-playing experience with erotic bedroom costumes, ranging from naughty maids to sexy schoolgirls. Baci’s fine fabrics and flattering styles enhancing an innate and unique sex appeal for all items in their vast selection of luxurious and provocative garments.
About Baci Lingerie
Baci Lingerie, which gets its name from the Italian word "kisses," is the new name for exquisite, highly luxurious ladies’ lingerie. Officially presented to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada, Baci made waves long before. Media headlines profiled the high-quality lingerie company for producing one of the most expensive and prestigious photo and video marketing shoots in the industry. Renowned fashion models, directed by a celebrated production team, present the initial 500 styles in beautiful photos and videos. Available through international partners around the world, Baci Lingerie is winning over consumers with its stunning styles. Featuring something for everyone and every occasion, Baci is the brand to wear, and the addition of plus sizes ensures Baci always “Celebrates Every Woman!” For more information, visit www.Baci.com.
About Lingerie di Moda
Welcome to Lingerie di Moda – where we carry collections of lingerie, stockings and tights, swimsuits, and costumes of the highest quality. We are pleased to bring you only the most luxurious national and international brands available in the lingerie market, including Rene Rofe, Seven ‘til Midnight, Pink Lipstick, I-Diva, and now, Baci Lingerie. For more information, visit http://ingrosso.lingeriedimoda.com.